5 Reasons Why Content Marketing Matters for StartUps
Great marketing is crucial when growing your business, so we asked Max Greene the Managing Director of , a marketing agency specialising in content marketing, why content marketing is so important. If you want to try your content marketing at Recommendable apply here to write a guest post.
5 Reasons Why content marketing is so important for StartUps
When it comes to launching a start-up business, the chances are that you’ve got a lot on your plate. Whether you’ve taken on every responsibility yourself or you’re sharing the load with a friend or business partner, there’s no doubt that you’ll have thought about marketing and promotion. After all, how can you expect to make a success of your new venture if nobody knows what you’re offering them? But which marketing techniques are you going to use?
There’s no hiding from the fact that the internet has transformed the way we interact with businesses over recent years, with social media one of the biggest players. But content can be just as effective. To help you see why we’ve rounded up reasons why content marketing is one of the best methods of promotions for start-ups and small businesses.
1. It positions you as a source of information
Consumers want to know that they’re spending money with a company that knows what they’re talking about. And it doesn’t matter whether you’re selling shoes or services, showing that you’re a relevant source of quality, up-to-date information is important.
Try to write relevant content on a regular basis. Look around the internet and see what people are talking about, follow industry bloggers and always be on the lookout for a story. The more high-quality, topical, relevant content you create, the better your chances of showing customers you’re an authority figure within your niche.
2. It boosts your SEO
Search engine optimisation can be one of the most difficult and expensive marketing techniques for small businesses, but the payoff can be huge. By posting regular blog posts and high-quality content, you’ll create more pages for Google and other search engines to index, meaning more chances of ranking for relevant and competitive terms in your niche.
Remember to find quality keywords that you’d like to rank for, and incorporate them into your blog posts, linking back to the relevant pages of your website. In time, you’ll create a blog or resource hub that ranks well.
3. It provides you with shareable content
As we’ve already mentioned, social media is one of the most effective methods of promotion for small business owners, but do you really want to be sharing other people’s content, sending people away from your profiles to competitors’ websites? By creating your own content, you’ll be able to drip feed your own material to customers on Twitter and Facebook, increasing referral traffic and, therefore, your chances of converting visitors into your first customers.
4. It gives you an opportunity to collaborate
If you write quality content on a regular basis, then you’ll be more likely to interact with other bloggers and website owners. Collaboration is important in digital marketing – having an ally who’ll share your content and mention you in their blog posts can be valuable. Oh, and if you produce quality content on a regular basis, you may even start guest blogging on other sites (try here) to increase your startup’s exposure and gain valuable backlinks to help you rank on Google.
5. It allows you to put visitors through a sales funnel
The number one purpose of building a website for your small business is to push people through a sales funnel and get them to commit to a purchase. If you write content on a regular basis that incorporates your products and services (so, for example, a “ten ways to clean your dog” blog post could incorporate a mention of your new grooming salon), people will be more likely to commit to a purchase. And, if they don’t immediately, then you can capture their email address by offering a free download or giveaway, and then send out regular emails to persuade them to try out your products. It’s a tried and tested technique that works.
We’ve put together just five of the biggest reasons why you should consider using content marketing to promote your start-up or small business, but there’s certainly more to consider. Whether you are just starting out on your journey or you’re ready to launch, make content part of your marketing plan and let the results speak for themselves.
About the Author
Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing, and search engine optimisation.