How to Create Customer Advocates for Life
We have an incredible guest blog post from Dr. Linden Brown, the Chairman and founder of a Silicon Valley company, MarketCulture, focused on measuring the level of customer- centric cultures of organizations and the associated risks and opportunities! Awesome and Insightful work and it is great coming improving how companies work with their customers! This post was originally posted here!
In Rome, my wife and I stayed at Hotel Corso 281. We planned to go south for a few days by train and wanted to leave a large case at the hotel and pick it up again on our way from the Amalfi coast via Rome to Venice. Even though there would only be a 45 minute time between our change of trains in Rome, Delia, the front office manager assured me that they would send a taxi with my bag to the station as soon as my train arrived in Rome. So we took the chance. When I nervously called the hotel on the morning of our journey and spoke to the hotel front desk a different person was fully aware of my situation. As we pulled into Rome station I called again and another front desk person was fully aware and organized a taxi to send the bag. When the taxi arrived at the station it had a large sign with my name in the side window and I gratefully took my bag. Soon after I received a call from Delia to tell me the taxi driver reported to her that the bag had been delivered. We made the train connection all because of a display of team collaboration embedded in the belief that the customer’s needs must be met. When next in Rome we are going back to stay at Corso 281.
In Dubai, I checked into the Rihab Rotana hotel after a 7-hour flight from London. The front office manager gave me his card and also the card of the other front office manager who was off duty. He assured me to call them anytime if there was a problem or something they could do. This gentleman, Mazen, was gracious, attentive and carefully explained all hotel services. This manner of care could be seen from all staff in the hotel – from housekeeping to concierge to the gym and pool deck… Soon after checking into my room a bowl of fruit was delivered. Each day in my week-long stay I was greeted by the smile of Daryl, a young lady in the restaurant who seemed to be there for all seven days of my stay. She told me that their team of five often had to work long hours and 7 days because when the hotel was very busy they had to make sure all guests received a great experience. Sometimes at the end of the day even though she had already been there 12 hours her greeting and smile never diminished. I will go back and stay at Rotana in Dubai.
While these things are small for service people with the right attitude and attention to customer needs, they are huge for the customer.
Bottom line – I am an advocate of both these hotels, they stick in my mind, I will go back and I will recommend anyone that asks to try them as well.
Do you attract the right talent to your organization? People that focus on the reason their job exists? Does the leadership of your organization focus its attention on delivering a great experience?
You can learn more in our book the Customer Culture Imperative
A big thanks to Dr. Linden Brown and the Market Culture Blog for this great post! It’s definitely worth checking them our and their book!
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