Getting your business recommended: How, why and when
Don’t miss the best free marketing opportunity you have
Word-of-mouth recommendation has always been, and always will be, the independent
business’s most powerful marketing tool. We know there’s enormous strength in word-
of-mouth because trust and integrity are implied when someone recommends your business to a friend.
Recommendable innovates by taking word-of-mouth and harnessing it to the power of social networking. But the starting point of this is actually asking your clients and customers for recommendations.
This is so frequently looked over – but is a crucial marketing opportunity which costs you nothing. That’s why Recommendable makes it so very easy to go out and collect recommendations via your Recommendable account.
- Log into your Recommendable dashboard and go to “Get Recommended”
- Type in the addresses of your clients or customers
- Use the beautiful, pre-populated template and click send
And for your customers or clients, they don’t have to fill out any wordy reviews or questionnaires. They simply follow the link in the email, log in and click the “Recommend” button on your profile. That’s it.
And if it feels awkward to ask for recommendations from your customers, just follow these three guidelines:
Right time: ask for a recommendation soon after you’ve finished the work for a client.
Right person: remind your client or customer about a specific detail about the work. This shows you took them seriously as a customer and indicates that their opinion about your business is important.
Right reason: explain to them why you are asking for a recommendation.