Not all leads are created equal
Businesses wanting to get new leads – or new business – can look to a number of sources: search marketing, buying leads from lead generation site, local newspaper advertising. They offer the world – for a large fee – and whilst they may generate some leads for you, you and I both know that the best leads are ones that come from personal recommendation.
Because people trust referrals from friends and family far more than any other forms of marketing.
Think of the last time you – as a consumer – asked for a recommendation from a friend or family member? You immediately trust that business above others and are far more likely to convert to a paying customer.
And that is the whole point of Recommendable.
Our users tell us that because on Recommendable they see businesses that their friends and friends of friends have recommended, they are much, much more likely to go to that business. That business is a proven, credible brand.